The inscription on the ancient scroll says . . .

In the beginning, there was the Garden of Academics with the Tree of Theory at its center. And lo, the professors did eat from the Tree of Theory, and they began to ask: what is this discipline called professional writing? what do we call it? what is its scope? what are its subject matters? what are its sites of inquiry? how is it differentiated from other disciplines?

And they looked to their classrooms, the Temples of Pedagogy, and they said: here is a site for us to study, for pedagogy is important.

And they looked over the garden walls to the Workplaces shining in the distance, and they said: we should study them, too, for they are also called Professional Writers.